Held each year by Stratégies Magazine, the Grand Prix Stratégies is one of France’s leading awards for creative excellence. It recognizes the most innovative and impactful projects in communication, brand experience, and digital creativity.
With Guardians of Memories, Novelab and Givaudan explored how fragrances can preserve and revive emotions, creating a sensory journey where technology and art meet to strengthen human connection.
Drawing on video game design and interactive storytelling, the experience was conceived to engage younger generations, particularly Gen Z, who seek immersive, participatory, and emotionally resonant digital worlds.
This recognition reflects Novelab’s mission: combining creativity, technology, and emotion to craft experiences that leave a lasting impact.
“This project highlights a new way of doing marketing, through new technologies to engage and create emotions with newer generations.”
