Voices of authenticity: a game-changing marketing campaign

Challenge

A-DERMA (a Pierre Fabre brand), a trusted dermo-cosmetic brand recommended by over 50,000 doctors, was seeking a fresh marketing and advertising strategy. Its mission is to provide relief for irritated, fragile, and sensitive skin across all age groups, from newborns to adults. While its products are outstanding, it recognized the need for a new approach to promote them effectively.

Approach

Arneo, a Mantu brand, was chosen to lead A-DERMA France’s content strategy efforts. On a monthly basis, A-DERMA France entrusts Arneo with the task of curating and organizing its social media calendar. Arneo’s approach is detail-oriented, blending brand insights with worldwide content and strategically timing posts to maximize effectiveness. Additionally, Arneo leads sponsored marketing decisions, post boosts optimization, audience targeting, and KPIs tracking for comprehensive reporting. 

Achievements

A-DERMA France’s social media engagement saw an exciting shift when Arneo tapped into the power of user-generated content with the groundbreaking campaign ‘Team A-DERMA’. 

For this campaign, Arneo brought on real everyday users of the A-DERMA brand to be its ambassadors. 

Every two months, these ambassadors get A-DERMA products to try out and then share their experiences on social media platforms, primarily on TikTok and Instagram. A-DERMA France then amplifies their voices by sharing these stories on its official social media channels.  

The results have been outstanding – a thriving community of 50 authentic advocates, amplifying the brand’s impact and resonating with consumers like never before. Every year a team of 50 new ambassadors are chosen to keep the content fresh and authentic. This campaign has truly revolutionized A-DERMA France’s social media marketing approach. 

Client benefits

In the first eight months of 2023, Team A-DERMA has made a profound impact online. They have crafted over 280 posts and published 70 reels on Instagram and TikTok. This substantial effort is resonating with audiences, amassing over 82,000 likes and 27,000 comments. This significant engagement underscores the meaningful connection Team A-DERMA is fostering within the online skincare community and highlights their growing social media influence.