Banking beyond: the new metaverse frontier

The world of banking and finance is no stranger to technological innovation, and Banque Populaire Auvergne-Rhône-Alpes is a prime example of a company that has embraced digital evolution. Read on to discover how Mantu brand Novelab showed the bank how to stay ahead of the curve and prepared it to leverage the power of the metaverse.  

Getting ready for banking in the metaverse 

As the metaverse grows in popularity, businesses must be ready to use this technology to reach new audiences, build brand awareness, and create new revenue streams. Businesses that are able to understand and embrace the metaverse will have a competitive advantage over those that do not, as they will be able to tap into a growing market and provide innovative experiences to their clients. It is essential for businesses to start exploring the metaverse now, to remain relevant in the future.  

Banque Populaire Auvergne-Rhône-Alpes is a regional cooperative bank that, although founded over a century ago, is thriving in this new digital age. The bank prides itself on its digital and innovative outlook, adapting and evolving along with society and its clients’ expectations. As the metaverse is being heralded as an important technological innovation, Banque Populaire Auvergne-Rhône-Alpes were keen to position itself properly to be able to leverage this emerging technology. It reached out to Novelab to help it with this transition.  


Novelab designed a three-step immersive experience that educated the bank about the metaverse and its impact on the business world while also enabling the bank’s leadership to experience metaverse technologies for themselves. This experience was launched during a Banque Populaire Auvergne-Rhône-Alpes’ management event.  

The metaverse experience began with a 25-minute keynote by two Novelab experts. They provided an overview of the metaverse concept and what it promises for the future of work and banking.   

Novelab then invited some of the bank’s people to the stage to experience the custom virtual world which it had created specifically for the event. Three people from the audience were able to test the experience on headsets. The rest of the audience was able to see the experience thanks to a live video feed that was being transmitted onto onstage screens. The event also provided a metaverse workshop for fifty of the bank’s people, allowing a larger segment of the talent to community to enjoy an immersive experience.  

Key leaders within Banque Populaire Auvergne-Rhône-Alpes’ talent community now understand the importance of the metaverse and how this new technology may revolutionize its industry. By creating a custom VR experience for the bank, Novelab enabled its client to experience firsthand the types of possibilities that exist with this innovative technology.  

Banque Populaire Auvergne-Rhône-Alpes’ collaboration with Novelab is a testament to its forward-thinking approach. By embracing emerging technologies, Banque Populaire Auvergne-Rhône-Alpes is poised to attract new customers and drive growth. This demonstrates its dedication to remaining at the forefront of the industry and adapting to the rapidly evolving digital landscape 

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